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Angel Swimwear

Overview: To design a full brand identity for a fictional swimsuit company.

The process is broken down as follows:

  1. Rough Process
  2. Logo

  3. Color Palette, Type Studies, Icons

  4. Business System

  5. Website

  6. Instagram Profile

Tools Used:

Illustrator, InDesign, Photoshop, Figma.

Rough Process

Anchor 1
Angel Swimwear Logo Ideation
Angel Swimwear Site Diagram
Angel Swimwear Wireframe1
Angel Swimwear Wireframe2
Angel Swimwear Wireframe3

Logo

AS logo
Anchor 2

Color Palette, Type Studies, Icons

Anchor 3
AS color palette
AS type studies
AS icons

Business System

Anchor 4
AS letterhead, business card
AS Hang tag

Website

Anchor 5
AS Home
AS about
AS contact
AS shop
AS specific item
AS checkout

Instagram Profile

AS Instagram
Anchor 6
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