Brand Identity:
Honeygirl Smoothie Co.

Overview: To conceptualize a new business strategy that will result in a complete brand identity for a local business that is unique and recognizable.

​

The process is broken down as follows:

1. Logo Ideation

2. Primary and Alternative Marks

3. Color Palette and Graphic Elements

4. Business System

5. Flyer and Double Sided Menu

6. Digital Applications

7. Website

8. Physical Applications

9. Standards Manual

​

Tools Used:

Illustrator, InDesign, Photoshop, Lightroom, Procreate